GroundWork helps founders build clear, confident brands without months of workshops or overthinking.

GroundWork helps founders build clear, confident brands without months of workshops or overthinking.

  • a warm-toned blurred office meeting scene
  • A colourful building
  • Abstract blurred background
  • A person writing in a notebook at a table with a glass of water, lit by natural sunlight.
  • A group of people in the office
  • A colourful building
  • a warm-toned blurred office meeting scene
  • A colourful building
  • Abstract blurred background
  • A person writing in a notebook at a table with a glass of water, lit by natural sunlight.
  • A group of people in the office
  • A colourful building
  • a warm-toned blurred office meeting scene
  • Abstract blurred background
  • A person writing in a notebook at a table with a glass of water, lit by natural sunlight.
  • A group of people in the office
  • A colourful building

GroundWork is for founders who are serious about what they’re building.

If your business has momentum but your brand feels behind, this is a clear, practical way to bring it into line and move forward.

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The process

A clear brand, built step by step. GroundWork follows a simple framework called SCALE, so you always know what’s coming and what decisions are needed.

Strategy

Get clear on your brand direction.

Strategy

Get clear on your brand direction.

Strategy

Get clear on your brand direction.

Clarity

Align on look, tone, and feel.

Clarity

Align on look, tone, and feel.

Clarity

Align on look, tone, and feel.

Assets

Build a cohesive brand system.

Assets

Build a cohesive brand system.

Assets

Build a cohesive brand system.

Launch

Put the brand to work in the real world.

Launch

Put the brand to work in the real world.

Launch

Put the brand to work in the real world.

Elevate

Support growth as your business scales.

Elevate

Support growth as your business scales.

Elevate

Support growth as your business scales.

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About

Paul Gledhill – Founder

I’ve spent 20 years building brands inside agencies across the UK and Canada. I started GroundWork to make branding clearer, faster, and more practical for founders who don’t want the noise. I now work from North Vancouver, balancing client work with family life and time outside.

Paul Gledhill

Founder

Paul Gledhill – Founder

I’ve spent 20 years building brands inside agencies across the UK and Canada. I started GroundWork to make branding clearer, faster, and more practical for founders who don’t want the noise. I now work from North Vancouver, balancing client work with family life and time outside.

Paul Gledhill

Founder

Paul Gledhill – Founder

I’ve spent 20 years building brands inside agencies across the UK and Canada. I started GroundWork to make branding clearer, faster, and more practical for founders who don’t want the noise. I now work from North Vancouver, balancing client work with family life and time outside.

Paul Gledhill

Founder

Let’s talk about your brand.

Get in touch

Get in touch

Let’s talk about your brand.

Get in touch

Get in touch

Let’s talk about your brand.

Get in touch

Get in touch